Why We Should Spread Creativity Like We're Buttering Bread For The Last Time

When growing up a teenager in Texas, there was this precociously outspoken little 5-year-old neighbor-girl that would invite herself over for early/first dinners at our house.

I loved that kid.

And she loved butter.

She would spread butter on bread like it was humanity's last chance to butter bread.

It was beautiful. Generous. & oh so messy. 

And she seemed totally oblivious to the looks of horror from the adults in the room...

Ira Glass said it best...

"Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste.

But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not.

But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you.

A lot of people never get past this phase, they quit.

Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have.

We all go through this.

And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work.

Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met.

It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through."

Here's to all of us "closing the gap" in 2015, by writing like she buttered bread.


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